Information does not stick with people. It can be learned and repeated, but it can also be forgotten. Meaning is different. It is created with attention, purpose, context and design. When designing an experience that you hope will stay with…
Rather, it’s the outcome of deliberate design choices about attention, energy, and comprehension. By designing for flow, you can create learning experiences that feel more natural and can be sustained over a longer period of time. Here are some key…
The taste of a dish is ephemeral, but the memory of a well-designed journey can persist long after the last bite has been taken. The distinction is that in a designed gastronomic journey, food serves the experience, not the other…
Structure Before Inspiration Before diving into structure, In experience design, whether it be a culinary experience or otherwise, structure is what enables inspiration to take hold. Without structure, all of your big ideas are fighting to be heard, rather than…
